Original French Poster Advertising "OMO" Detergrent by Herve Morvan 1950's

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A charming poster realized By Morvan in the 1950's to advertise "OMO" detergents. The use of children in advertisement was quite popular at that time. Being a symbol of purity, it is no coincidence that Morvan chose to feature children is this advertisement - 4 to be exact, sharing a ride on a single scooter! Surf is the name of a brand of laundry detergent made by Unilever and sold in India, Ireland, South Africa and many other countries. In the United States the Surf product line is owned by Sun Products. The brand Omo was used when it was introduced in Australia and New Zealand but in Australia and South Africa, Surf as well as Omo are sold and they are both top- selling laundry detergents in Australia .[citation needed] Surf was introduced in 1959 after Rinso, formerly Lever's best selling detergent brand, had declined in both sales and market share .[citation needed] Formulations of the detergent and the market segment targeted vary by region; in some countries Unilever also markets Persil detergent (but in others Persil is a Henkel brand). (Wiki) Herve Morvan , born in Plougastel-Daoulas ( Finistère ) in 1917 and died in Paris in 1980 , is a poster designer and decorator [ ref. desired] French . Trained at the School of Applied Arts where he learned to master the art wall, fresco and stained glass, Herve Morvan chose to turn to the "demands". His first poster was printed in 1942. Author of more than 150 movie posters, one must also images for wine Gévéor , cigarettes Gitanes , the Kelton watches, album covers for audio selections Bordas (Corneille, Racine, Molière, Homer, Musset), the promotional posters for various singers, starting with Léo Ferré , for whom he also performs the cover of two albums: The Song of the unloved (1957) and Still Leo Ferré (1958). He also tried to illustrating children's books published by Editions PIA in 1953 on text of Jean Vallieres . He is best known today for his stylized versions of the head of the Senegalese riflemen Banania , conducted in the 1950s .

  • Material:

    Linen backed

  • Size:

    39.4X62.2 (inches), 100x158 (cm)

  • Artist:

    Hervé Morvan (1917-1980)

  • Year:


  • Markings:

    Signed in the plate

  • Condition:

    Very Good. A-

Item ID : 66704
$2,999.99 USD $2,999.99

Sold on April 13, 2021