Rene Vincent (1879-1936) worked in an Art Deco style and became a legendry illustrator for his poster designs depicting the first generations of automobiles and racecars, including Bugatti, Peugeot. Vincent also excelled in creating elegantly designed poster advertisements and prints for fashion, beverages, and weekly journals including La Vie Parisienne. He sometimes signed his work with the pseudonym of Rageot. This whimsical poster was commissioned by the Charbon Soulat ca. 1920 (Soulat coal), which, as the caption tells us is cheaper and delivers more heat than the competition!