Original Vintage French OVERSIZE 4 PARTS Poster for "MONSAVON" by Jean Carlu 1925

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The slogan for this oversize poster for "Monsavon" is: "Mon Savon c'est Monsavon", which means: my soap is my soap. Jean Carlu (Bonnières-sur-Seine, France, 1900 - 1997) was a French graphic designer, specialized in posters. He was member of a family of architects; his brother Jacques Carlu for example designed the Palais de Chaillot in Paris. He made posters during World War II to promote an increase in American production. Jean Carlu started his career as a professional poster-designer in 1919, after a competition by a producer of dental aids (Glycodont) in 1918. From 1919 until 1921 he served as an illustrator, after which he worked at an agency that designed advertisements. In that period he designed his first poster in art deco style (for The Kid by Charlie Chaplin). He was attracted by cubism and by the works of Juan Gris and Albert Gleizes. He was one of the first who realised that to fix a trademark in the minds of consumers a process needs to be gone through in which schematic forms and expressive colours are applied. These are the characteristics that give his posters and other works their distinguishable quality. (Wiki)

  • Material:

    Linen backed. 4 parts

  • Size:

    123.6X93.3 (inches), 314x237 (cm)

  • Artist:

    Jean Carlu (1900-1997)

  • Year:

    1925

  • Markings:

    Signed in the plate

  • Condition:

    Very Good. A- folds

Item ID : 64062
$5,999.99 USD $5,999.99
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