Done in 1892 this ad was definitely breaking away from the route taken by more subdued poster designers. This fierce looking ranchero attempting to tame his wild stallion must have been quite a hit at the time. All this to promote the Masson Mexican chocolate! This poster is from the collection of Chocolate Posters book by Israel Perry and Alain Weill page 38 Eugène Samuel Grasset (25 May 1845 – 23 October 1917) was a Swiss decorative artist who worked in Paris, France in a variety of creative design fields during the Belle Époque. He is considered a pioneer in Art Nouveau design.In 1877 Eugène Grasset turned to graphic design, producing income-generating products such as postcards and eventually postage stamps for both France and Switzerland. However, it was poster art that quickly became his fort & eacuted Some of his works became part of the Maîtres de l'Affiche Enormously successful, today the Maîtres de l'Affiche works are as rare as the original large format images and much in demand by collectors from around the world.