Art Deco French Advertising Poster for Soap "NOVAS"

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A charming poster realized in 1941 by Philippe H. Noyer (1917-1985) for the Novas brand of soap. It is interesting to note that NOVAS is a palindrome for SAVON (French for soap). Noyer's stylised images featuring the material luxury and ephemera surrounding early 20th century high-society have an art deco feel. The luminosity in his works comes from a technique he discovered and perfected in which he avoids white in favor of pure colors. Noyer would eventually become a renowned portrait artist of the Paris and London high society.

  • Material:

    Linen backed

  • Size:

    10.2X7.9 (inches), 26x20 (cm)

  • Artist:

    Philippe H. Noyer (1917-1985)

  • Year:

    1941

  • Markings:

    Signed in the plate

  • Condition:

    Very good. (A-)

Item ID : 34761
$149.99 USD $149.99
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