Poster realized in 1952 by Bernard Baudoin for the « Rentrée des classes » (Going back to school). This poster was commissioned by Le Printemps department store : Mummy, let’s go to the Printemps ! Le Printemps (French for “Spring”, as in the season) was founded in 1865. The building was greatly expanded in 1874, and elevators (then a great novelty) from the 1867 Universal Exposition were installed. Rebuilt after a fire in 1881, the store became the first to use electric lighting. in 1888. It was also one of the first department stores with direct subway access, the Metro being connected in 1904.