Format: Hardcover ,Edition: 1st. This book contains 150 posters highlighting the advertising techniques, used by chocolate manufacturers, from the nineteenth century to the present day, as a way to sell their products to the public. For the first time, this book evokes a wonderful vision of a century of advertising chocolate. This intriguing food, which comes in many forms and shapes, can be a source of comfort, giving one a sensuous feeling, not unlike falling in love!