"That which attracts them all . . . . . ." A peculiar notion to put forward seeing as lead is a nonmagnetic metal. But like a magnet to steel, the public is drawn to the Jif writing instrument, the "Propelling Pencil with the Fine Point" (the wordplay is actually far more charming in the original French), available at Paris' Pen House. A droll design, playfully enormous and incongruously irresistible. Rare! The slogan for this oversize poster for "Jif" is: ""That which attracts them all . . . . . .", referring to the luxury pen that all these men are magneted to. Jif is a "Propelling Pencil with the Fine Point" as it says on the poster. Jean Carlu (Bonnières-sur-Seine, France, 1900 - 1997) was a French graphic designer, specialized in posters. He was member of a family of architects; his brother Jacques Carlu for example designed the Palais de Chaillot in Paris. He made posters during World War II to promote an increase in American production. Jean Carlu started his career as a professional poster-designer in 1919, after a competition by a producer of dental aids (Glycodont) in 1918. From 1919 until 1921 he served as an illustrator, after which he worked at an agency that designed advertisements. In that period he designed his first poster in art deco style (for The Kid by Charlie Chaplin). He was attracted by cubism and by the works of Juan Gris and Albert Gleizes. He was one of the first who realised that to fix a trademark in the minds of consumers a process needs to be gone through in which schematic forms and expressive colours are applied. These are the characteristics that give his posters and other works their distinguishable quality. (Wiki)